When I go to a theater, I like watching the preview trailers, not only for potential interest in a coming attraction, but also for research. How do these trailers work to attract moviegoers? What is the allure?
For movies, it’s natural to show clips of the new release in order to draw interest. The advertisement and the product are the same medium. The viewers see parts of exactly what they’ll get. It’s like sampling a small tidbit of cheese on a cracker at a grocery store. If you like the cheese sample, you might buy a whole block. The allure comes from a taste of the real thing.
The success of movie trailers led publishers to try the same concept for advertising books. Now we have video book trailers. But do they work? When viewers see these trailers, they take in a different medium. They are not seeing a sample of what they will get in the book, just a representation in another form. It is not a taste of the real thing.
An exciting and provocative book trailer can spark interest. It can be informative, giving potential readers an idea of the genre, style, and mood. My question is, do they work? Have you ever bought a book because of a video trailer? Did a trailer get you to investigate further? Please give me your thoughts.
Also, do you know of a book trailer that you think is great? Please provide a Youtube link.
Here are some of my book trailers. Comments are welcome on these as well.
Categories: Writing and Publishing News